The UK public service broadcasters move adds to competitive pressures in TV market
Beginning January first The Republic of Ireland will start selling advertising on Channel 4. The companies and corporations that aim to buy air time on this channel say “It’s a channel that is very familiar to Irish audiences anyway and this is about opening that audience.” With this new channel they are also moving to target a key demographic of 25- to -44 year olds. Or in the advertising world the people who have larger disposable incomes. But up until now advertisers who wanted to reach target viewers in the Republic could only book spots with North Ireland. However these more refined channeling methods with prevent some “overspill” wasting of advertising dollars on people the advertising does not want to reach. But Channel 4 has a new opt-out program where views and opt not to view the advertising via charge, this program has been called a “fantastic success” by McCann. Other channels in the Republic have had this feature introduced in 2002, which left advertisers with a demographic of 16- to -35 year olds. “The agencies and advertisers have really embraced it,” says McCann of More4 ad sales. In a related note the UK public service broadcaster which attracts a similar demographic has had scores in number of hits in recent year, with the help of productions like “The Inbetweeners and Skins.” These programmes gain a high percentage of their total viewing through online platforms, encouraging cross-platform sales practices. With Sky Ireland also continuing to add new services and products to its sales line-up, the new players will serve to squeeze advertising revenues at indigenous. Although industry sources indicate that broadcasters have seen positive momentum on ad bookings in recent months, a wobbly start to 2013 means total revenues for the year are still likely to come in lower than they did last year.
Mickey’s not so scary Halloween party at Walt Disney World magic kingdom Orlando, FL. As I entered the park it felt like fall was here with the scarecrows and the red, yellow and orange decoration hanging from the streetlights along with pumpkins that were craved to like likeness of Disney characters on the street light as well as strewn about in the garden areas. Also as I entered I was handed a bag to go trick or treating! It’s Disney everyone can be a kid there and not be judged too much. The event started at 7pm the voice that narrates your journey in the haunted mansion was played and announced the start of the event. I went trick or treating about eight when the first parade started, Mickey’s Boo to You Halloween parade. It lead by the headless horseman followed a grave keeper with a hound dog which started floats and dancers that had Halloween themes along with the recreation of some of the characters you see dead in the haunted mansion. A few of the dancers that were very good so I thought were the gravediggers with the shovels that through sparks when struck to the ground and the ballroom dancers that looked like they were straight from the ballroom of the haunted mansion. After that parade I went to watch Halloween Wishes. The Ghost of the haunted mansion invited you to watch as Cinderella Castle is transformed into something more spooky looking as the Disney villains take it over tear up the night with fireworks that go along with there themed music and it concludes with villains casting a spell that you will never forget. I have seen Wishes a firework spectacular as Disney calls it many times, but Halloween Wishes was far better it was more engaging with the people the characters enacted with guest a lot more so then they normally do. The over all length of the production was much longed them the version they do normally the fireworks were more spaced out the Castle coming to life with the animation had on it was quite amazing. Overall it was worth the $70 to get in oh yea and my trick or treat bag was practically overflowing by the time I left check it out there is only a few more days to go thou. https://disneyworld.disney.go.com/events-tours/magic-kingdom/mickeys-not-so-scary-halloween-party/Dodd #4